About Me
I’m Julie, an online physique and strength coach, and a former Tactical Support Officer.
For over a decade, I worked in policing, including specialist roles, while trying to navigate my goals alongside long shifts, overtime, and unpredictable weeks.
I know what it’s like to train when you’re exhausted and stressed, or feel like you’re putting the effort in, but not actually progressing.
The systems and routines I built around training, recovery, and nutrition to stay on track, are now how I coach many of clients and ex colleagues.
After policing, I went through some of the most difficult periods of my life, and routine and structure became even more important to me.
If you want to push yourself, finally start seeing results, and are ready to put the work in, I will guide you to your goals in physique development, fitness, fat loss or sporting performance.
Not just results, but life-long consistency, resilience, and long-term progress.
Qualifications
- Level 5 Diploma in Advanced Nutrition Science
- Level 4 Strength and Conditioning Coach
- Level 3 Personal Training & Pre/Post Natal Specialist
Who I Work With
- Busy professionals managing high-stress careers
- Ex-police and emergency services personnel
- Peri-menopause
- Multi-modality athletes (strength + endurance, Hyrox, CrossFit)
- Anyone seeking an evidence-based, with detailed and high touch coaching that respects their context
My Core Values
Mastery over everything.
I care deeply about doing things properly. In training, in nutrition, in education, and in how I coach, I aim for a high standard and real attention to detail. I believe progress comes from thoughtful planning, consistent execution, and respecting the process rather than rushing the outcome.
Personal, not generic.
Every person I work with brings a different body, history, stress load, and lifestyle. That means coaching should never feel templated or automated. I value taking the time to understand you properly and building something that actually fits your life, rather than forcing you into a system that looks good on paper but falls apart in reality. We make adjustments in real time from your objective, and subjective data which is why tracking habits and the weekly check in are so important.
Process first, outcome second.
Results don’t come from motivation alone. They come from habits, structure, and learning how to show up consistently even when life is busy or messy. I focus on building routines and systems that make progress sustainable, so the outcome becomes a by-product of doing the basics well, over and over again.
Evidence, applied with experience.
My decisions are grounded in science, but they’re shaped by years of real coaching and real people. I value clarity over confusion, and as an ex police officer, I value evidence for informed and just decision making. I apply research into practical, realistic actions to test against the real world, not just in textbooks.
Always learning, always evolving.
Coaching isn’t static, and neither am I. I stay committed to ongoing education and challenging my own thinking so that the support I give continues to improve. Your progress reflects my responsibility to keep growing as a coach, not to rely on what I learned years ago. Within tactical support, a lot of skills and staying in license involved peer-to-peer learning and responsability, and I am proud to have attained a Lvl 3 teaching qualificaiton. I like to reinforce my learning by passing it on to my clients.
Stronger bodies, stronger lives.
Training is never just about sets and reps. Confidence, sleep, stress, structure, and mindset all feed into the results you get and how you feel in your day-to-day life. My goal is not only to help you change your body, but to help you build routines and resilience that carry over into everything else.
